Naming a horse can be a lot of fun for owners, and often a lot of work coming up with something suitably clever that also rolls off the tongue of the race caller. But the COVID pandemic meant owners had a lot more time on their hands to get creative, and it also inspired a few 2020-inspired names that didn’t take much creativity at all!
Will Freedman is passionate about shaking up the horse ownership experience and using digital to do things differently, which is what the Fred app is all about. Part of one of Australia’s most famous and successful racing families and is now a trainer in his own right in the Hunter Valley. He joined Friends Of Mr Ed Founder and COO Rich Busso, and Belinda Meyers on the latest episode of the Fred podcast.
“If anything, COVID-19 has given us an advantage because people are at home, they’re spending more time in their phones and they’re sort of crying out for escapism from anything that’s not COVID-19. Horse racing is a great escapist kind of pursuit, and racing is still continuing, so I actually think we’re well positioned.”
