Media

What is Friend’s of Mr Ed?

Friends of Mr Ed, ‘Fred’ for short is a new racing app designed by owners for owners.

Fred is a digitally connected horse racing ecosystem that removes pain points for owners, fans and syndicate managers providing the ultimate personalised experience.

Screen Shot 2020-04-14 at 2.28.42 pm_iphonexspacegrey_portrait.png

Screen Shot_2__iphonexspacegrey_portrait.png

Screen Shot_3_iphonexspacegrey_portrait.png

Screen Shot_4_iphonexspacegrey_portrait.png

Fred was founded in Melbourne in 2018 by Amy Thompson and Richard Busso, launching with immediate traction into the Apple app store in 2019 and selected as one of the worlds top 10 Sports Tech Start ups in early 2020. Fred is now on track to re-launch version 2 into both the Google App and Apple App stores mid 2020 and expand their reach from hundreds of racing enthusiasts to thousands.

We’d love you to get in touch so we can share more about our story.

We look forward to meeting you!

Media enquiries

[email protected]

Frequently Asked Questions

See our FAQs page here.

Press coverage and press releases

https://www.friendsofmred.com/blog-/category/Media

Downloadable assets