We are here to amplify the fun and thrill of thoroughbred ownership both on and off the track.

The Fred app will be the social stable that connects Aussie horse racing lovers to live the dream. Our work not only demystifies the ownership experience it enhances it, in turn, breathing new life into the racing industry by democratising and increasing racehorse ownership.

Our Vision

We are driven to create technology to better connect people with shared interests, helping them stay engaged within their micro-communities.

The Fred app technology stable was driven by an enduring passion for race horse ownership. Founders Rich and Amy own shares in nine horses across six trainers and three states and have a vision for a more connected, fun ownership experience where seamless technology offers a better way to connect and communicate with other owners, trainers and industry members.

It’s not just what you do, it’s how you go about it. At Fred, we take considered choices about the things we do and who we do them with. We follow our principles to guide our decisions, big or small.

We are light and curious about life

We use playfulness to simplify jargon and educate

We offer connection by dissolving friction points

We create a sense of fun

We believe in transparent, ethical operations

Our work improves the welfare of race horses

Want to know more or talk about opportunities to work with us. Contact us today.