“They say racehorse ownership is a condition only cured by death and both Richard and Amy were quickly hooked, expanding their stable and diving deeply into the world of racehorse ownership.”

“Fred offers a closed network for racehorse owners and racing fans without the noise of Facebook,” said Thompson and Busso. “It provides enriched data that allows you to integrate with your personal calendar so you’ll never miss a race again.”

“If anything, COVID-19 has given us an advantage because people are at home, they’re spending more time in their phones and they’re sort of crying out for escapism from anything that’s not COVID-19. Horse racing is a great escapist kind of pursuit, and racing is still continuing, so I actually think we’re well positioned.”

Fred joins 9 other startups from around the world, selected to join the 2020 Startupbootcamp cohort by over 100 industry experts at the vigorous SBC Virtual Selection Days held earlier this week.